Helping technology firms
understand their customers' needs
understand their customers' needs
Insights Works is a market research and
marketing strategy consulting firm. We specialize
in understanding purchase decisions in the high-
technology industry.
Recent research projects have involved the following
technologies
Audiences we conduct research with include
Our Services Include
We can manage your entire research project, from
developing the discussion guide questions or survey
instruments, to managing logistics and conducting the
interviews.
marketing strategy consulting firm. We specialize
in understanding purchase decisions in the high-
technology industry.
Recent research projects have involved the following
technologies
- Cloud computing
- Mobility
- Desktop productivity software
- Identity management systems
- Web-based email and collaboration
- Software licensing
Audiences we conduct research with include
- Software resellers and systems integrators
- Software developers and software architects
- CIO's and IT Directors
- Higher education students
- Mobile professionals
- Small business owners
Our Services Include
- Focus groups
- Telephone depth interviews
- Price elasticity studies
- Quantitative surveys via the web
- Market opportunity assessment
- Concept Value Testing
- Message Testing
- Habits and Practices
- Competitive analysis
- Message frameworks and collateral development
We can manage your entire research project, from
developing the discussion guide questions or survey
instruments, to managing logistics and conducting the
interviews.
Photo (c) Djordje Zlatanovic
Bruce Gabrielle is an author, lecturer and marketing
consultant to companies in the high-technology industry.
Bruce has 15 years marketing and consulting experience
at high-technology firms like Microsoft, Xerox and Philips
Electronics. He holds an MBA from the University of
Chicago Booth School of Business.
Bruce Gabrielle is an author, lecturer and marketing
consultant to companies in the high-technology industry.
Bruce has 15 years marketing and consulting experience
at high-technology firms like Microsoft, Xerox and Philips
Electronics. He holds an MBA from the University of
Chicago Booth School of Business.
| We'd love to discuss your next research project with you. Please contact us at info(at)insightsworks.com 425.577.2206 |
Insights Works
Market Research & Marketing Strategy
Market Research & Marketing Strategy
| info(at)insightsworks.com Phone: 425.577.2206 |
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